/* Concept Art × Integrity 1st Car Pros — video production proposal */

@font-face { font-family: "Nexa"; src: url("../fonts/nexa-light.woff2") format("woff2"); font-weight: 300; font-display: swap; }
@font-face { font-family: "Nexa"; src: url("../fonts/nexa-book.woff2") format("woff2"); font-weight: 400; font-display: swap; }
@font-face { font-family: "Nexa"; src: url("../fonts/nexa-bold.woff2") format("woff2"); font-weight: 700; font-display: swap; }
@font-face { font-family: "Nexa"; src: url("../fonts/nexa-black.woff2") format("woff2"); font-weight: 900; font-display: swap; }

:root {
  --ink: #0b0b0b;
  --paper: #ffffff;
  --soft: #f4f4f2;
  --coal: #141414;
  --line: #e4e4e4;
  --line-dark: #2b2b2b;
  --mute: #666666;        /* 5.7:1 on white */
  --mute-dark: #a3a3a3;   /* 8:1 on ink */
  --red: #c8262f;         /* 5.6:1 with white text */
  --ease-expo: cubic-bezier(.16, 1, .3, 1);
  --ease-quart: cubic-bezier(.76, 0, .24, 1);
  --font: "Nexa", "Montserrat", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --gutter: clamp(16px, 5.6vw, 104px);
  --hud-h: 64px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: auto; }
body {
  margin: 0; background: var(--paper); color: var(--ink);
  font-family: var(--font); font-weight: 400; font-size: 16px; line-height: 1.6;
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg, video { display: block; max-width: 100%; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
a { color: inherit; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 4px; }
.sr-only { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: fixed; left: 12px; top: -60px; z-index: 100; background: var(--ink); color: #fff; padding: 10px 16px; border-radius: 999px; text-decoration: none; }
.skip:focus { top: 12px; }

/* ---------- type ---------- */
.label { font-size: 11px; line-height: 1.4; font-weight: 400; letter-spacing: .34em; text-transform: uppercase; color: var(--mute); }
.dark .label { color: var(--mute-dark); }
.h1 { font-size: clamp(2.6rem, 5.6vw, 6.6rem); font-weight: 900; letter-spacing: -.03em; line-height: .98; margin: 0; }
.h2 { font-size: clamp(2.15rem, 4.3vw, 4.8rem); font-weight: 900; letter-spacing: -.03em; line-height: 1.02; margin: 0; }
.h3 { font-size: clamp(1.25rem, 1.7vw, 1.7rem); font-weight: 900; letter-spacing: -.015em; line-height: 1.15; margin: 0; }
.h4 { font-size: 1.05rem; font-weight: 700; letter-spacing: -.005em; line-height: 1.3; margin: 0; }
.lede { font-size: clamp(1.05rem, 1.3vw, 1.32rem); line-height: 1.55; color: var(--mute); max-width: 44ch; margin: 0; }
.dark .lede { color: var(--mute-dark); }
.body { font-size: 1rem; line-height: 1.6; color: var(--mute); margin: 0; }
.dark .body { color: var(--mute-dark); }
.tnum { font-variant-numeric: tabular-nums; }
.dot { color: var(--red); }
.rule { height: 1px; background: currentColor; opacity: .16; border: 0; margin: 0; }

/* ---------- layout ---------- */
.wrap { width: 100%; max-width: 1720px; margin-inline: auto; padding-inline: var(--gutter); }
.scene {
  position: relative; min-height: 100vh; min-height: 100svh;
  display: flex; flex-direction: column; justify-content: center;
  padding-block: clamp(92px, 13vh, 150px) clamp(92px, 12vh, 140px);
  background: var(--paper); color: var(--ink);
}
.scene.dark { background: var(--ink); color: #fff; }
.scene.soft { background: var(--soft); }
.kicker { display: flex; gap: 14px; align-items: center; margin-bottom: clamp(20px, 3vh, 36px); }
.kicker .num { font-weight: 700; letter-spacing: .2em; font-size: 11px; color: var(--red); }

/* ---------- HUD ---------- */
.progress { position: fixed; inset: 0 0 auto 0; height: 2px; z-index: 60; transform-origin: 0 50%; transform: scaleX(0); background: var(--red); }
.hud { position: fixed; left: 0; right: 0; z-index: 50; display: flex; align-items: center; justify-content: space-between; gap: 16px; padding-inline: var(--gutter); pointer-events: none; color: var(--ink); transition: color .35s; }
.hud > * { pointer-events: auto; }
.hud-top { top: 0; height: var(--hud-h); }
.hud-bottom { bottom: 0; height: 72px; }
.hud::before { content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none; transition: opacity .35s; }
.hud-top::before { background: linear-gradient(rgba(255,255,255,.92), rgba(255,255,255,0)); }
.hud-bottom::before { background: linear-gradient(rgba(255,255,255,0), rgba(255,255,255,.92)); }
.hud.on-dark { color: #fff; }
.hud-top.on-dark::before { background: linear-gradient(rgba(11,11,11,.9), rgba(11,11,11,0)); }
.hud-bottom.on-dark::before { background: linear-gradient(rgba(11,11,11,0), rgba(11,11,11,.9)); }
.hud-top.on-soft::before { background: linear-gradient(rgba(244,244,242,.94), rgba(244,244,242,0)); }
.hud-bottom.on-soft::before { background: linear-gradient(rgba(244,244,242,0), rgba(244,244,242,.94)); }
.hud .brand { display: inline-flex; align-items: center; min-height: 44px; }
.hud .brand svg { height: clamp(14px, 1.2vw, 18px); width: auto; }
.hud .center { position: absolute; left: 50%; transform: translateX(-50%); font-size: 10.5px; letter-spacing: .3em; text-transform: uppercase; opacity: .7; white-space: nowrap; }
.hud .group { display: flex; align-items: center; gap: 8px; }
.pill {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px; min-height: 40px; min-width: 40px; padding: 0 16px;
  border: 1px solid currentColor; border-color: color-mix(in srgb, currentColor 30%, transparent); border-radius: 999px;
  font-size: 10.5px; letter-spacing: .26em; text-transform: uppercase; font-weight: 700;
  background: color-mix(in srgb, var(--paper) 55%, transparent); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  transition: background .25s, border-color .25s;
}
.on-dark .pill { background: rgba(20,20,20,.5); }
.pill:hover { border-color: currentColor; }
.pill.round { padding: 0; width: 44px; height: 44px; }
.pill svg { width: 16px; height: 16px; }
.counter { min-width: 96px; font-variant-numeric: tabular-nums; letter-spacing: .14em; }
.counter .cur { display: inline-block; min-width: 2ch; text-align: right; }
.counter .sep { opacity: .45; margin-inline: 6px; }
.hint { font-size: 10.5px; letter-spacing: .26em; text-transform: uppercase; opacity: .6; margin-right: 10px; transition: opacity .4s; }
.hint.gone { opacity: 0; pointer-events: none; }
.chapter { font-size: 10.5px; letter-spacing: .3em; text-transform: uppercase; opacity: .75; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.chapter b { font-weight: 700; color: var(--red); margin-right: 10px; }

/* ---------- index overlay ---------- */
.index { position: fixed; inset: 0; z-index: 80; background: var(--ink); color: #fff; overflow-y: auto; overscroll-behavior: contain;
  clip-path: inset(0 0 100% 0); visibility: hidden; transition: clip-path .7s var(--ease-quart), visibility 0s .7s; }
.index.open { clip-path: inset(0 0 0 0); visibility: visible; transition: clip-path .7s var(--ease-quart), visibility 0s 0s; }
.index-inner { padding-block: 96px 80px; }
.index-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 40px; }
.index-cols { display: grid; grid-template-columns: repeat(12, 1fr); gap: 40px clamp(24px, 4vw, 64px); }
.index-group { grid-column: span 4; }
.index-group.examples { grid-column: span 8; }
.index-group h3 { margin: 0 0 16px; }
.index-list { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line-dark); }
.index-list.grid { display: grid; grid-template-columns: repeat(2, 1fr); column-gap: 32px; }
.index-list li { border-bottom: 1px solid var(--line-dark); }
.index-list button { width: 100%; display: flex; align-items: baseline; gap: 16px; text-align: left; padding: 12px 0; font-size: 15px; font-weight: 700; color: #fff; transition: color .2s, padding .3s var(--ease-expo); }
.index-list button:hover { color: var(--red); padding-left: 6px; }
.index-list .n { font-size: 11px; letter-spacing: .2em; color: var(--mute-dark); font-weight: 400; min-width: 2.6em; font-variant-numeric: tabular-nums; }
.index-list .here::after { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--red); margin-left: auto; align-self: center; flex: none; }
.index-list.grid button { font-size: 13.5px; padding: 9px 0; }

/* ---------- reveal motion ---------- */
.motion [data-reveal] { opacity: 0; transform: translateY(28px); transition: opacity 1s var(--ease-expo), transform 1.2s var(--ease-expo); transition-delay: var(--d, 0s); }
.motion [data-reveal="fade"] { transform: none; }
.motion [data-reveal].in { opacity: 1; transform: none; }
.lines .ln { display: block; }
.motion .lines .ln { display: block; overflow: hidden; padding-bottom: .06em; margin-bottom: -.06em; }
.motion .lines .ln > span { display: block; transform: translateY(110%); transition: transform 1.25s var(--ease-expo); transition-delay: calc(var(--i, 0) * .09s + .1s); }
.motion .lines.in .ln > span { transform: none; }
.motion [data-draw] { transform: scaleX(0); transform-origin: 0 50%; transition: transform 1.4s var(--ease-expo) .2s; }
.motion [data-draw].in { transform: none; }

/* ---------- cover ---------- */
.cover .grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: clamp(24px, 4vw, 72px); align-items: center; }
.cover .copy { grid-column: span 7; }
.cover .visual { grid-column: span 5; display: flex; justify-content: center; }
.cover .client { font-weight: 700; font-size: 15px; margin: 18px 0 18px; }
.cover .h1 { font-size: clamp(2.7rem, 5.9vw, 7rem); }
.cover .sub { margin-top: clamp(22px, 3vh, 34px); font-size: clamp(1.05rem, 1.35vw, 1.35rem); font-weight: 700; }
.cover .meta { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: clamp(28px, 5vh, 56px); padding-top: 22px; border-top: 1px solid var(--line); max-width: 640px; }
.cover .meta .label { display: block; margin-bottom: 12px; }
.cover .meta img { height: 30px; width: auto; }
.cover .meta .ca svg { height: 20px; width: auto; margin-top: 5px; }
.cover .meta p { margin: 10px 0 0; font-size: 13px; color: var(--mute); line-height: 1.45; }
.viewfinder {
  position: relative; width: min(100%, calc((100svh - 260px) * .5625), 420px); aspect-ratio: 9 / 16;
  background: var(--coal); border-radius: 22px; color: #fff; overflow: hidden;
  box-shadow: 0 40px 80px -40px rgba(0,0,0,.45);
}
.viewfinder .grid3 { position: absolute; inset: 0; background:
  linear-gradient(90deg, transparent calc(33.333% - .5px), rgba(255,255,255,.08) 0 calc(33.333% + .5px), transparent 0 calc(66.666% - .5px), rgba(255,255,255,.08) 0 calc(66.666% + .5px), transparent 0),
  linear-gradient(transparent calc(33.333% - .5px), rgba(255,255,255,.08) 0 calc(33.333% + .5px), transparent 0 calc(66.666% - .5px), rgba(255,255,255,.08) 0 calc(66.666% + .5px), transparent 0); }
.viewfinder .corner { position: absolute; width: 26px; height: 26px; border: 2px solid rgba(255,255,255,.9); }
.viewfinder .tl { top: 18px; left: 18px; border-right: 0; border-bottom: 0; }
.viewfinder .tr { top: 18px; right: 18px; border-left: 0; border-bottom: 0; }
.viewfinder .bl { bottom: 18px; left: 18px; border-right: 0; border-top: 0; }
.viewfinder .br { bottom: 18px; right: 18px; border-left: 0; border-top: 0; }
.viewfinder .rec { position: absolute; top: 30px; left: 54px; display: flex; align-items: center; gap: 8px; font-size: 11px; letter-spacing: .26em; font-weight: 700; }
.viewfinder .rec i { width: 9px; height: 9px; border-radius: 50%; background: var(--red); animation: blink 1.6s steps(1) infinite; }
.viewfinder .tc { position: absolute; top: 30px; right: 54px; font-size: 11px; letter-spacing: .16em; font-variant-numeric: tabular-nums; opacity: .85; }
.viewfinder .focus { position: absolute; left: 50%; top: 46%; width: 34%; aspect-ratio: 1; transform: translate(-50%, -50%); border: 1px solid rgba(255,255,255,.45); border-radius: 6px; }
.viewfinder .focus::after { content: ""; position: absolute; left: 50%; top: 50%; width: 10px; height: 10px; transform: translate(-50%, -50%); border-left: 1px solid rgba(255,255,255,.6); border-top: 1px solid rgba(255,255,255,.6); transform: translate(-25%, -25%); }
.viewfinder .slate { position: absolute; left: 34px; right: 34px; bottom: 44px; }
.viewfinder .slate .label { color: rgba(255,255,255,.62); }
.viewfinder .slate p { margin: 10px 0 0; font-size: clamp(1.25rem, 1.8vw, 1.75rem); font-weight: 900; line-height: 1.08; letter-spacing: -.02em; }
.viewfinder .ratio { position: absolute; bottom: 30px; right: 54px; font-size: 10px; letter-spacing: .24em; opacity: .55; }
.scroll-cue { position: absolute; left: 50%; bottom: 84px; transform: translateX(-50%); font-size: 10.5px; letter-spacing: .3em; text-transform: uppercase; color: var(--mute); display: flex; gap: 12px; align-items: center; }
.scroll-cue kbd { font: inherit; border: 1px solid var(--line); border-radius: 6px; padding: 3px 7px; letter-spacing: 0; }
@keyframes blink { 50% { opacity: .15; } }

/* ---------- understand ---------- */
.cols4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(20px, 2.6vw, 44px); margin-top: clamp(40px, 7vh, 80px); }
.col { border-top: 1px solid var(--line); padding-top: 20px; }
.dark .col { border-color: var(--line-dark); }
.col .big { font-size: clamp(2.6rem, 4.2vw, 4.6rem); font-weight: 900; letter-spacing: -.04em; line-height: 1; margin-bottom: 18px; }
.col .h4 { margin-bottom: 8px; }
.statement { margin-top: clamp(40px, 7vh, 84px); display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: end; }
.statement blockquote { grid-column: 1 / span 8; margin: 0; font-size: clamp(1.5rem, 2.5vw, 2.6rem); font-weight: 900; line-height: 1.12; letter-spacing: -.02em; }
.statement .aside { grid-column: 9 / span 4; }
.split-head { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: end; }
.split-head > :first-child { grid-column: span 7; }
.split-head > :last-child { grid-column: 9 / span 4; }

/* ---------- meet ---------- */
.meet .logo-big { color: #fff; width: min(100%, 760px); margin: 0 0 clamp(32px, 6vh, 64px); }
.meet .logo-big svg { width: 100%; height: auto; }
.meet .row { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; }
.meet .row > .a { grid-column: span 6; }
.meet .row > .b { grid-column: 8 / span 5; }
.pills { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 18px; }
.tag { display: inline-flex; align-items: center; min-height: 36px; padding: 0 16px; border-radius: 999px; border: 1px solid var(--line-dark); color: var(--mute-dark); font-size: 13px; }
.focus-callout { margin-top: clamp(36px, 7vh, 72px); padding-top: 26px; border-top: 1px solid var(--line-dark); display: flex; gap: 18px; align-items: flex-start; }
.focus-callout i { flex: none; width: 12px; height: 12px; border-radius: 50%; background: var(--red); margin-top: .55em; }
.focus-callout p { margin: 0; font-size: clamp(1.5rem, 2.8vw, 3rem); font-weight: 900; letter-spacing: -.025em; line-height: 1.08; }

/* ---------- numbered rows ---------- */
.numrows { list-style: none; margin: clamp(32px, 6vh, 64px) 0 0; padding: 0; border-top: 1px solid var(--line); }
.numrows li { display: grid; grid-template-columns: 70px minmax(0, 5fr) minmax(0, 6fr); gap: 24px; align-items: baseline; padding: clamp(14px, 2.2vh, 22px) 0; border-bottom: 1px solid var(--line); }
.numrows .n { font-size: 12px; letter-spacing: .2em; color: var(--red); font-weight: 700; font-variant-numeric: tabular-nums; }
.numrows .h3 { font-size: clamp(1.15rem, 1.6vw, 1.6rem); }
.guard { margin-top: clamp(26px, 4vh, 40px); display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.guard p { margin: 0; display: flex; gap: 12px; font-size: 14px; color: var(--mute); line-height: 1.5; }
.guard p::before { content: ""; flex: none; width: 7px; height: 7px; border-radius: 50%; background: var(--red); margin-top: .55em; }

.compact .h2 { font-size: clamp(2rem, 3.6vw, 4.1rem); }
.compact .split-head.stack { grid-template-columns: 1fr; gap: 14px; }
.compact .split-head.stack > * { grid-column: 1 / -1; }
.compact .numrows { margin-top: clamp(22px, 4vh, 40px); }
.compact .numrows li { padding: clamp(10px, 1.5vh, 16px) 0; }
.compact .numrows .h3 { font-size: clamp(1.08rem, 1.4vw, 1.45rem); }
.compact .guard { margin-top: clamp(18px, 3vh, 30px); }

/* ---------- process ---------- */
.process { position: relative; display: grid; grid-template-columns: repeat(6, 1fr); gap: clamp(16px, 1.8vw, 32px); margin-top: clamp(44px, 8vh, 90px); }
.process::before { content: ""; position: absolute; top: 6px; left: 0; right: 0; height: 1px; background: #d6d6d2; }
.process .line-fill { position: absolute; top: 6px; left: 0; right: 0; height: 1px; background: var(--ink); }
.step { position: relative; padding-top: 34px; }
.step::before { content: ""; position: absolute; top: 0; left: 0; width: 13px; height: 13px; border-radius: 50%; background: var(--soft); border: 1.5px solid var(--ink); }
.step:first-of-type::before { background: var(--red); border-color: var(--red); }
.step .n { font-size: 11px; letter-spacing: .2em; color: var(--red); font-weight: 700; display: block; margin-bottom: 10px; }
.step .h4 { font-size: clamp(1.02rem, 1.25vw, 1.2rem); font-weight: 900; margin-bottom: 10px; }
.step p { margin: 0; font-size: 14.5px; color: var(--mute); line-height: 1.55; }
.footnote { margin-top: clamp(30px, 5vh, 54px); font-size: 14px; color: var(--mute); max-width: 70ch; }

/* ---------- roles ---------- */
.roles { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 4vw, 72px); margin-top: clamp(26px, 4.4vh, 52px); }
.role { border-top: 2px solid var(--ink); padding-top: 22px; }
.role.client { border-top-color: var(--red); }
.role .h3 { margin: 8px 0 4px; font-size: clamp(1.1rem, 1.35vw, 1.4rem); }
.dash { list-style: none; margin: 18px 0 0; padding: 0; }
.dash li { position: relative; padding: clamp(7px, 1.1vh, 10px) 0 clamp(7px, 1.1vh, 10px) 30px; border-bottom: 1px solid var(--line); font-size: 15.5px; line-height: 1.45; }
.dash li::before { content: "—"; position: absolute; left: 0; color: var(--mute); }
.notes { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 4vw, 72px); margin-top: clamp(18px, 3vh, 32px); }
.note { display: flex; gap: 14px; padding: 14px 18px; background: var(--soft); border-radius: 14px; font-size: 14.5px; line-height: 1.5; color: #333; }
.note svg { flex: none; width: 20px; height: 20px; margin-top: 1px; color: var(--red); }

/* ---------- references intro ---------- */
.refs-intro .split-head { margin-bottom: clamp(30px, 5vh, 56px); }
.disclaimer { display: flex; gap: 12px; margin-top: 18px; font-size: 13.5px; line-height: 1.5; color: var(--mute-dark); max-width: 60ch; }
.disclaimer::before { content: ""; flex: none; width: 7px; height: 7px; border-radius: 50%; background: var(--red); margin-top: .5em; }
.sheet { display: grid; grid-template-columns: repeat(14, 1fr); gap: 10px; }
.thumb { position: relative; display: block; aspect-ratio: 9 / 16; border-radius: 10px; overflow: hidden; background: var(--coal); }
.thumb img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1) brightness(.72); transform: scale(1.02); transition: filter .5s, transform .8s var(--ease-expo); }
.thumb:hover img, .thumb:focus-visible img { filter: none; transform: scale(1.08); }
.thumb .n { position: absolute; left: 8px; top: 7px; font-size: 10.5px; font-weight: 700; letter-spacing: .12em; color: #fff; text-shadow: 0 1px 6px rgba(0,0,0,.6); font-variant-numeric: tabular-nums; }
.thumb .t { position: absolute; left: 8px; right: 8px; bottom: 8px; font-size: 10.5px; line-height: 1.25; font-weight: 700; color: #fff; text-shadow: 0 1px 8px rgba(0,0,0,.8); opacity: 0; transform: translateY(6px); transition: opacity .3s, transform .4s var(--ease-expo); }
.thumb:hover .t, .thumb:focus-visible .t { opacity: 1; transform: none; }
.sheet-meta { display: flex; justify-content: space-between; gap: 16px; margin-top: 16px; font-size: 12.5px; color: var(--mute-dark); }

/* ---------- example slide ---------- */
.example { background: var(--soft); padding-block: clamp(84px, 11vh, 120px) clamp(84px, 11vh, 112px); }
.ex-grid { display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); gap: clamp(28px, 3.6vw, 72px); align-items: center; }
.ex-left, .ex-right { display: flex; flex-direction: column; gap: 26px; }
.ex-left { align-self: stretch; justify-content: center; }
.ex-count { display: flex; align-items: center; gap: 14px; font-variant-numeric: tabular-nums; }
.ex-count .big { font-size: 13px; font-weight: 700; letter-spacing: .2em; }
.ex-count .big b { color: var(--red); }
.ex-title { font-size: clamp(1.9rem, 2.9vw, 3.2rem); font-weight: 900; letter-spacing: -.03em; line-height: 1.02; margin: 0; }
.ex-block .label { display: block; margin-bottom: 8px; color: var(--ink); font-weight: 700; letter-spacing: .26em; }
.ex-block .label i { font-style: normal; color: var(--red); margin-right: 8px; }
.ex-block p { margin: 0; font-size: clamp(.98rem, 1.05vw, 1.08rem); line-height: 1.55; color: #3d3d3d; }
.ex-block.hook p { font-size: clamp(1.05rem, 1.25vw, 1.25rem); color: var(--ink); font-weight: 700; line-height: 1.4; }
.ex-block.adapt { padding: 20px 22px; background: var(--paper); border-radius: 16px; border-left: 3px solid var(--red); }
.ex-ref { font-size: 12px; line-height: 1.5; color: var(--mute); display: flex; gap: 10px; }
.ex-ref::before { content: ""; flex: none; width: 6px; height: 6px; border-radius: 50%; border: 1px solid var(--mute); margin-top: .45em; }
.ex-back { align-self: flex-start; font-size: 11px; letter-spacing: .24em; text-transform: uppercase; font-weight: 700; text-decoration: none; display: inline-flex; gap: 8px; align-items: center; min-height: 40px; color: var(--mute); }
.ex-back:hover { color: var(--ink); }

.player {
  --ar: .5625; position: relative; margin: 0;
  height: min(calc(100svh - 210px), 860px); width: calc(min(calc(100svh - 210px), 860px) * var(--ar));
  max-width: 100%; background: #000; border-radius: 18px; overflow: hidden;
  box-shadow: 0 50px 90px -50px rgba(0,0,0,.55);
}
.player.landscape { height: auto; width: min(100%, 980px); aspect-ratio: var(--ar); }
.player video { width: 100%; height: 100%; object-fit: contain; background: #000; }
.player-start {
  position: absolute; left: 50%; top: 45%; transform: translate(-50%, -50%);
  display: flex; flex-direction: column; align-items: center; gap: 12px; color: #fff; z-index: 2;
  transition: opacity .3s, transform .5s var(--ease-expo);
}
.player-start .disc { width: 84px; height: 84px; border-radius: 50%; background: rgba(11,11,11,.55); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border: 1px solid rgba(255,255,255,.4); display: grid; place-items: center; transition: background .3s, transform .5s var(--ease-expo); }
.player-start .disc svg { width: 26px; height: 26px; margin-left: 4px; }
.player-start span { white-space: nowrap; font-size: 10.5px; letter-spacing: .26em; text-transform: uppercase; font-weight: 700; padding: 6px 12px; border-radius: 999px; background: rgba(11,11,11,.55); }
.player-start:hover .disc { background: var(--red); transform: scale(1.06); border-color: var(--red); }
.player.started .player-start { opacity: 0; pointer-events: none; transform: translate(-50%, -46%); }
.player-msg { position: absolute; left: 14px; right: 14px; top: 14px; z-index: 3; display: none; align-items: center; justify-content: space-between; gap: 12px; padding: 10px 12px 10px 16px; border-radius: 12px; background: rgba(11,11,11,.82); color: #fff; font-size: 13px; line-height: 1.35; }
.player-msg.show { display: flex; }
.player-msg button { flex: none; min-height: 36px; padding: 0 14px; border-radius: 999px; background: #fff; color: var(--ink); font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; }
.player.loading::after { content: ""; position: absolute; left: 50%; top: 45%; width: 34px; height: 34px; margin: -17px; border-radius: 50%; border: 2px solid rgba(255,255,255,.25); border-top-color: #fff; animation: spin .8s linear infinite; z-index: 1; pointer-events: none; }
@keyframes spin { to { transform: rotate(360deg); } }

/* ---------- why ---------- */
.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0 clamp(24px, 3vw, 56px); margin-top: clamp(36px, 7vh, 80px); }
.pillar { border-top: 1px solid var(--line-dark); padding: 22px 0 30px; }
.pillar .n { font-size: 11px; letter-spacing: .2em; color: var(--red); font-weight: 700; display: block; margin-bottom: 14px; }
.pillar .h3 { margin-bottom: 10px; }

/* ---------- start ---------- */
.steps3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(20px, 3vw, 48px); margin-top: clamp(40px, 7vh, 84px); counter-reset: s; }
.s3 { position: relative; border-top: 2px solid var(--ink); padding-top: 24px; }
.s3 .big { font-size: clamp(3.4rem, 6vw, 6.4rem); font-weight: 900; letter-spacing: -.05em; line-height: .9; margin-bottom: 22px; }
.s3 .big .dot { font-size: .5em; }
.s3 .h3 { margin-bottom: 10px; }
.s3:not(:last-child)::after { content: "→"; position: absolute; right: calc(-1 * clamp(20px, 3vw, 48px) / 2 - .4em); top: 34px; font-size: 22px; color: var(--mute); }

/* ---------- investment ---------- */
.invest .split-head { margin-bottom: clamp(22px, 3.6vh, 40px); }
.invest .h2 { font-size: clamp(2.1rem, 3.8vw, 4.3rem); }
.plans { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(16px, 2vw, 32px); align-items: stretch; }
.plan { position: relative; display: flex; flex-direction: column; padding: clamp(24px, 2.6vw, 40px); border-radius: 24px; border: 1px solid var(--line); background: var(--paper); }
.plan.best { background: var(--ink); color: #fff; border-color: var(--ink); box-shadow: 0 50px 90px -50px rgba(0,0,0,.6); }
.plan .opt { font-size: 11px; letter-spacing: .3em; text-transform: uppercase; color: var(--mute); }
.plan.best .opt { color: var(--mute-dark); }
.plan .name { font-size: clamp(1.35rem, 1.9vw, 1.9rem); font-weight: 900; letter-spacing: -.02em; margin: 10px 0 0; line-height: 1.1; }
.plan .price { display: flex; align-items: baseline; gap: 10px; margin: clamp(16px, 2.6vh, 28px) 0 4px; }
.plan .price .amt { font-size: clamp(3.2rem, 5.2vw, 5.8rem); font-weight: 900; letter-spacing: -.05em; line-height: .9; font-variant-numeric: tabular-nums; }
.plan .price .per { font-size: clamp(1rem, 1.3vw, 1.3rem); font-weight: 700; color: var(--mute); }
.plan.best .price .per { color: var(--mute-dark); }
.plan .desc { margin: 14px 0 0; font-size: 15px; line-height: 1.55; color: var(--mute); max-width: 40ch; }
.plan.best .desc { color: #cfcfcf; }
.plan .bill { margin-top: auto; padding-top: 18px; }
.plan .bill-line { border-top: 1px solid var(--line); padding-top: 16px; font-weight: 700; font-size: 15px; }
.plan.best .bill-line { border-color: var(--line-dark); }
.upfront { margin-top: 18px; padding: 18px 20px; border-radius: 16px; background: #fff; color: var(--ink); }
.upfront strong { display: block; font-size: clamp(1.25rem, 1.8vw, 1.7rem); font-weight: 900; letter-spacing: -.02em; line-height: 1.15; }
.upfront span { display: block; margin-top: 6px; font-size: 14px; color: #444; }
.badge { position: absolute; top: clamp(22px, 2.6vw, 38px); right: clamp(22px, 2.6vw, 38px); display: inline-flex; align-items: center; gap: 8px; min-height: 32px; padding: 0 14px; border-radius: 999px; background: var(--red); color: #fff; font-size: 10.5px; letter-spacing: .24em; text-transform: uppercase; font-weight: 700; }
.badge::before { content: "★"; letter-spacing: 0; font-size: 12px; }
.scope { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: clamp(16px, 2.4vw, 40px); margin-top: clamp(22px, 3.4vh, 34px); }
.scope p { margin: 0; font-size: 14px; line-height: 1.55; color: #3d3d3d; padding-top: 14px; border-top: 1px solid var(--line); }
.scope b { color: var(--ink); }
.cta { margin-top: clamp(34px, 6vh, 64px); border-radius: 28px; background: var(--ink); color: #fff; padding: clamp(28px, 4vw, 60px); display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: end; }
.cta .h2 { grid-column: span 7; }
.cta .act { grid-column: 8 / span 5; display: flex; flex-direction: column; align-items: flex-start; gap: 18px; }
.cta .ca svg { height: 22px; width: auto; color: #fff; }
.btn { position: relative; overflow: hidden; display: inline-flex; align-items: center; gap: 12px; min-height: 52px; padding: 0 26px; border-radius: 999px; font-size: 11.5px; letter-spacing: .24em; text-transform: uppercase; font-weight: 700; text-decoration: none; background: #fff; color: var(--ink); isolation: isolate; }
.btn::before { content: ""; position: absolute; inset: 0; z-index: -1; background: var(--red); transform: translateY(101%); transition: transform .55s var(--ease-expo); }
.btn:hover { color: #fff; }
.btn:hover::before { transform: none; }
.cta .contact { font-size: 13.5px; color: var(--mute-dark); }
.cta .contact a { text-decoration: none; border-bottom: 1px solid #555; }
.cta .contact a:hover { color: #fff; border-color: #fff; }

/* ---------- responsive ---------- */
@media (max-width: 1279px) {
  .ex-grid { grid-template-columns: auto minmax(0, 1fr); grid-template-areas: "player left" "player right"; align-items: start; column-gap: clamp(28px, 4vw, 56px); row-gap: 26px; }
  .ex-grid .player { grid-area: player; }
  .ex-left { grid-area: left; align-self: end; }
  .ex-right { grid-area: right; }
  .sheet { grid-template-columns: repeat(10, 1fr); }
}
@media (max-width: 1023px), (max-height: 619px) {
  :root { --hud-h: 58px; }
  .hud .center, .hint, .hud .fs { display: none; }
  .scene { padding-block: 92px 104px; }
  .cover .grid, .split-head, .statement, .meet .row, .cta { grid-template-columns: 1fr; }
  .cover .copy, .cover .visual, .split-head > *, .statement > *, .meet .row > *, .cta .h2, .cta .act { grid-column: 1 / -1 !important; }
  .cover .visual { justify-content: flex-start; }
  .viewfinder { width: min(100%, 300px); }
  .cols4 { grid-template-columns: 1fr 1fr; }
  .numrows li { grid-template-columns: 44px 1fr; }
  .numrows li .body { grid-column: 2; }
  .process { grid-template-columns: 1fr; gap: 0; }
  .process::before, .process .line-fill { top: 0; bottom: 0; left: 6px; right: auto; width: 1px; height: auto; }
  .step { padding: 0 0 26px 38px; }
  .roles, .notes, .guard, .scope { grid-template-columns: 1fr; }
  .pillars { grid-template-columns: 1fr 1fr; }
  .steps3 { grid-template-columns: 1fr; }
  .s3:not(:last-child)::after { content: none; }
  .plans { grid-template-columns: 1fr; }
  .index-group, .index-group.examples { grid-column: 1 / -1; }
  .sheet { grid-template-columns: repeat(7, 1fr); }
  .scroll-cue { display: none; }
  /* example slide: stacked, video sized to fit the screen */
  .example { padding-block: 84px 100px; }
  .ex-grid { grid-template-columns: 1fr; grid-template-areas: "left" "player" "right"; row-gap: 22px; }
  .ex-left { gap: 14px; }
  .player { width: min(100%, calc((100svh - 190px) * var(--ar)), 460px); height: auto; aspect-ratio: var(--ar); justify-self: center; }
  .ex-hook-dup { display: none; }
}
@media (max-width: 640px) {
  .cols4, .pillars { grid-template-columns: 1fr; }
  .cover .meta { grid-template-columns: 1fr; }
  .sheet { grid-template-columns: repeat(4, 1fr); gap: 8px; }
  .index-list.grid { grid-template-columns: 1fr; }
  .hud-bottom .chapter { max-width: 34vw; }
  .counter { min-width: 84px; padding: 0 12px; }
  .plan .badge { position: static; align-self: flex-start; margin-bottom: 14px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; }
}
@media print {
  .hud, .progress, .index { display: none !important; }
  .scene { min-height: auto; break-after: page; }
}
@media (min-width: 1024px) and (min-height: 620px) {
  .scene.compact { padding-block: clamp(88px, 12vh, 130px) clamp(96px, 12vh, 130px); }
  #roles .role .h3 { display: none; }
}

/* phones & short screens: floating nav, video directly under the title */
@media (max-width: 1023px), (max-height: 619px) {
  .hud-bottom { height: auto; bottom: max(12px, env(safe-area-inset-bottom)); justify-content: flex-end; }
  .hud-bottom::before, .hud-bottom .chapter { display: none; }
  .hud-bottom .group { gap: 2px; padding: 4px; border-radius: 999px; background: rgba(255,255,255,.9); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); box-shadow: 0 8px 28px -8px rgba(0,0,0,.28); }
  .hud-bottom.on-dark .group { background: rgba(28,28,28,.9); }
  .hud-bottom .pill { border-color: transparent; background: transparent; backdrop-filter: none; -webkit-backdrop-filter: none; }
  .ex-left { display: contents; }
  .ex-count { order: 1; }
  .ex-title { order: 2; margin-top: -6px; }
  .ex-grid .player { order: 3; }
  .ex-block.hook { order: 4; }
  .ex-right { order: 5; }
  .example .ex-grid { display: flex; flex-direction: column; gap: 18px; }
  .example .player { align-self: center; }
}
@media (max-width: 640px) {
  .cover .visual { display: none; }
  .cover .meta { margin-top: 32px; }
}

/* =================================================================== graphics layer */
/* line icons: drawn in when their revealed parent gets .in */
.ico { display: block; width: 30px; height: 30px; flex: none; fill: none; stroke: currentColor; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; overflow: visible; }

.motion .ico { stroke-dasharray: 1; stroke-dashoffset: 1; transition: stroke-dashoffset 1.5s var(--ease-expo); transition-delay: calc(var(--k, 0) * .09s + .35s); }
.motion .in .ico { stroke-dashoffset: 0; }

/* 02 understand */
.col { position: relative; }
.col .ico { position: absolute; right: 0; top: 24px; width: 34px; height: 34px; color: var(--ink); transition: color .3s, stroke-dashoffset 1.5s var(--ease-expo); }
.col:hover .ico { color: var(--red); }

/* 04 direction */
.numrows .h3 { display: flex; align-items: center; gap: 16px; }
.numrows .h3 .ico { width: 26px; height: 26px; color: var(--mute); transition: color .3s, transform .5s var(--ease-expo), stroke-dashoffset 1.5s var(--ease-expo); }
.numrows li { transition: background .35s; align-items: center; }
.numrows li:hover { background: linear-gradient(90deg, var(--soft), transparent 80%); }
.numrows li:hover .ico { color: var(--red); transform: scale(1.12); }

/* 05 process */
.step .tile { display: grid; place-items: center; width: 48px; height: 48px; margin-bottom: 16px; border-radius: 14px; background: var(--paper); border: 1px solid #e0e0dc; color: var(--ink); }
.step .tile .ico { width: 24px; height: 24px; }
.step:first-of-type .tile { background: var(--ink); color: #fff; border-color: var(--ink); }
.playhead { position: absolute; top: 2px; left: 0; width: 28px; height: 9px; margin-left: -14px; border-radius: 99px; background: var(--red); box-shadow: 0 0 0 4px rgba(200,38,47,.14); opacity: 0; pointer-events: none; }
.motion .process.in .playhead { animation: playhead 7s var(--ease-quart) 1.6s infinite; }
@keyframes playhead { 0% { left: 0; opacity: 0; } 6% { opacity: 1; } 88% { left: 100%; opacity: 1; } 96%, 100% { left: 100%; opacity: 0; } }

/* 06 roles */
.role-label { display: inline-flex; align-items: center; gap: 12px; }
.role-label .ico { width: 24px; height: 24px; color: var(--ink); }
.role.client .role-label .ico { color: var(--red); }

/* 08 why */
.pillar { position: relative; }
.pillar .ico { position: absolute; right: 0; top: 22px; width: 30px; height: 30px; color: #fff; opacity: .85; transition: color .3s, stroke-dashoffset 1.5s var(--ease-expo); }
.pillar:hover .ico { color: var(--red); opacity: 1; }

/* 03 meet: logo + rotating badge */
.meet .logo-row { display: flex; align-items: center; justify-content: space-between; gap: 32px; margin: 0 0 clamp(32px, 6vh, 64px); }
.meet .logo-row .logo-big { margin: 0; flex: 1 1 auto; }
.badge-ring { position: relative; flex: none; width: clamp(120px, 11vw, 168px); aspect-ratio: 1; }
.badge-ring .ring { width: 100%; height: 100%; animation: spinSlow 22s linear infinite; }
.badge-ring text { fill: #fff; font-family: var(--font); font-size: 15px; font-weight: 700; }
.badge-ring .core { position: absolute; inset: 31%; border-radius: 50%; background: var(--red); display: grid; place-items: center; color: #fff; transition: transform .5s var(--ease-expo); }
.badge-ring .core svg { width: 34%; height: 34%; margin-left: 8%; }
.badge-ring:hover .core { transform: scale(1.1); }
@keyframes spinSlow { to { transform: rotate(360deg); } }

/* 01 cover: viewfinder subject + camera HUD */
.viewfinder .vf-car { position: absolute; left: 50%; top: 44%; width: 80%; transform: translate(-50%, -50%); color: rgba(255,255,255,.92); }
.viewfinder .vf-car .hub { fill: rgba(255,255,255,.92); stroke: none; }
.viewfinder .vf-car .ground { stroke: rgba(255,255,255,.28); stroke-dasharray: 3 7; stroke-width: 1.5; }
.motion .viewfinder .vf-car .draw { stroke-dasharray: 1; stroke-dashoffset: 1; animation: draw 2.6s var(--ease-expo) .7s forwards; }
.motion .viewfinder .vf-car .hub { opacity: 0; animation: fadeIn .6s ease 2.2s forwards; }
@keyframes draw { to { stroke-dashoffset: 0; } }
@keyframes fadeIn { to { opacity: 1; } }
.viewfinder .focus { width: 40%; top: 44%; border-color: rgba(76,208,125,.85); }
.viewfinder .focus .af { position: absolute; left: 0; top: -20px; font-size: 9.5px; letter-spacing: .2em; font-weight: 700; color: rgba(255,255,255,.75); }
.motion .viewfinder .focus { animation: afLock 1.4s var(--ease-expo) 1.8s both; }
@keyframes afLock {
  0% { transform: translate(-50%, -50%) scale(1.7); opacity: 0; border-color: rgba(255,255,255,.45); }
  55% { transform: translate(-50%, -50%) scale(.94); opacity: 1; border-color: rgba(255,255,255,.45); }
  75% { transform: translate(-50%, -50%) scale(1.03); border-color: #4cd07d; }
  100% { transform: translate(-50%, -50%) scale(1); border-color: rgba(76,208,125,.85); }
}
.viewfinder .scan { position: absolute; left: 0; right: 0; top: 0; height: 30%; background: linear-gradient(rgba(255,255,255,0), rgba(255,255,255,.04) 80%, rgba(255,255,255,.1)); pointer-events: none; animation: scan 5.5s linear infinite; }
@keyframes scan { from { transform: translateY(-100%); } to { transform: translateY(340%); } }
.viewfinder .meters { position: absolute; left: 22px; top: 44%; transform: translateY(-50%); display: flex; gap: 4px; height: 22%; align-items: flex-end; }
.viewfinder .meters i { width: 4px; height: 100%; border-radius: 2px; background: linear-gradient(to top, #4cd07d 0 62%, #e8c547 62% 84%, var(--red) 84%); transform-origin: 50% 100%; animation: meter .9s ease-in-out infinite alternate; }
.viewfinder .meters i:last-child { animation-duration: .72s; animation-delay: -.3s; }
@keyframes meter { 0% { transform: scaleY(.25); } 30% { transform: scaleY(.62); } 60% { transform: scaleY(.4); } 100% { transform: scaleY(.78); } }

/* 09 start: clapperboard */
.start-head { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: end; }
.start-head > .h2 { grid-column: span 7; }
.clapper { grid-column: 9 / span 4; justify-self: end; width: min(100%, 380px); position: relative; padding-top: 6px; }
.clap-arm, .clap-bar { height: 34px; background: repeating-linear-gradient(-55deg, var(--ink) 0 22px, #fff 22px 44px); border: 2px solid var(--ink); }
.clap-arm { border-radius: 8px; transform-origin: 2px 100%; transform: rotate(-14deg); }
.clap-bar { margin-top: 3px; }
.motion .clapper.in .clap-arm { animation: clap 5s var(--ease-quart) .9s infinite; }
@keyframes clap { 0%, 62% { transform: rotate(-14deg); } 70% { transform: rotate(0); } 74% { transform: rotate(-2.5deg); } 78%, 92% { transform: rotate(0); } 100% { transform: rotate(-14deg); } }
.clap-body { background: var(--ink); color: #fff; border-radius: 0 0 14px 14px; padding: 16px 18px 18px; display: grid; gap: 12px; box-shadow: 0 40px 70px -40px rgba(0,0,0,.5); }
.clap-body span { display: block; font-size: 9.5px; letter-spacing: .26em; text-transform: uppercase; color: var(--mute-dark); }
.clap-body b { display: block; margin-top: 4px; font-size: 15px; font-weight: 900; letter-spacing: -.01em; line-height: 1.15; }
.cl-row { border-bottom: 1px solid var(--line-dark); padding-bottom: 12px; }
.cl-grid { display: grid; grid-template-columns: repeat(3, 1fr); }
.cl-grid > div { padding: 0 12px; border-left: 1px solid var(--line-dark); }
.cl-grid > div:first-child { padding-left: 0; border-left: 0; }
.cl-grid:not(.two) b { font-size: clamp(1.6rem, 2.2vw, 2.2rem); line-height: 1; }
.cl-grid:not(.two) > div:first-child b { color: var(--red); }
.cl-grid.two { grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line-dark); padding-top: 12px; }

/* 10 investment: 3-month comparison bars */
.span3 { margin-top: clamp(14px, 2.2vh, 22px); }
.span3 .bar { display: flex; gap: 3px; height: 30px; }
.span3 .bar > * { flex: 1; display: grid; place-items: center; font-style: normal; font-size: 10px; font-weight: 700; letter-spacing: .2em; text-transform: uppercase; border-radius: 6px; white-space: nowrap; }
.span3 .bar i { background: var(--soft); border: 1px solid var(--line); color: var(--mute); }
.upfront .span3 { margin-top: 12px; }
.span3.one .bar { height: 26px; }
.span3.one .bar i { flex: 0 0 80%; background: var(--ink); color: #fff; border-color: var(--ink); }
.span3.one .bar em { letter-spacing: .12em; font-size: 9.5px; color: var(--red); border: 1px dashed var(--red); background: rgba(200,38,47,.07); }
.motion .plan .span3.one .bar > :nth-child(2) { transition-delay: .7s; }
.viewfinder .focus::after { content: none; }
.span3 .cap { display: flex; justify-content: space-between; margin-top: 8px; font-size: 12.5px; color: var(--mute); }
.span3 .cap b { color: var(--ink); font-variant-numeric: tabular-nums; }
.plan.best .span3 .cap { color: var(--mute-dark); }
.plan.best .span3 .cap b { color: #fff; }
.motion .plan .span3 .bar > * { transform: scaleX(0); transform-origin: 0 50%; transition: transform 1.1s var(--ease-expo) .4s; }
.motion .plan .span3 .bar > :nth-child(2) { transition-delay: .52s; }
.motion .plan .span3 .bar > :nth-child(3) { transition-delay: .64s; }
.motion .plan.in .span3 .bar > * { transform: none; }

@media (max-width: 1023px), (max-height: 619px) {
  .start-head { grid-template-columns: 1fr; }
  .start-head > .h2, .clapper { grid-column: 1 / -1; justify-self: start; }
  .clapper { width: min(100%, 340px); margin-top: 8px; }
  .playhead { display: none; }
  .meet .logo-row { gap: 20px; }
  .badge-ring { width: 96px; }
}
@media (max-width: 640px) {
  .meet .logo-row { flex-direction: column-reverse; align-items: flex-start; }
}
@media (prefers-reduced-motion: reduce) {
  .ico, .viewfinder .vf-car .draw { stroke-dasharray: none !important; stroke-dashoffset: 0 !important; }
  .badge-ring .ring, .viewfinder .scan, .viewfinder .meters i, .playhead, .clap-arm { animation: none !important; }
}